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You may not realize it but simple, irrelevant factors can have profound consequences on your decisions and behavior, often diverting you from your original plans and desires. Sidetracked will help you identify and avoid these influences so the decisions you make do stick—and you finally reach your intended goals.
Psychologist and Harvard Business School professor Francesca Gino has long studied the factors at play when judgment and decision making collide with the results of our choices in real life. In this book she explores inconsistent decisions played out in a wide range of circumstances—from our roles as consumers and employees (what we buy, how we manage others) to the choices that we make more broadly as human beings (who we date, how we deal with friendships). From Gino’s research, we see when a mismatch is most likely to occur between what we want and what we end up doing. What factors are likely to sway our decisions in directions we did not initially consider? And what can we do to correct for the subtle influences that derail our decisions? The answers to these and similar questions will help you negotiate similar factors when faced with them in the real world.
For fans of Dan Ariely and Daniel Kahneman, this book will help you better understand the nuances of your decisions and how they get derailed—so you have more control over keeping them on track.
- Sales Rank: #60384 in Books
- Published on: 2013-02-26
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 6.25" w x 1.00" l, 1.11 pounds
- Binding: Hardcover
- 272 pages
Review
“Similar to Chip and Dan Heath’s Made To Stick and Malcolm Gladwell’s The Tipping Point, this book will appeal to those looking to build their business platform.” — Library Journal
“Thoroughly researched and informative, the book’s clarity and simplicity of structure are quite refreshing. Gino possesses a wealth of well-constructed research and experience — both inside university labs and in the business world. This book is filled with carefully explained studies that have taken many years to collect and establish, as well as many insights from the business consulting world.” — Business World magazine
“For the general reader desiring to learn more about research studies on some human decision biases and their effects, this book can provide a valuable perspective.” — Choice Magazine
“… a powerful survey outlining the entire decision-making process, how it gets derailed, and how to get it back on track.” — Midwest Book Review
“Worth reading in every respect [Sidetracked] distinguishes itself from other practical books in its substance and the relevance of its examples.” — Personalwirtschaft (Germany)
“What separates Sidetracked…from some other books on decision making is an in-depth exploration of the “human” obstacles as opposed to the “organizational” obstacles that can inhibit sound decision-making processes.” — Business Standard
“If you have always yearned to feel more secure in your decision-making, or at the very least, understand better why even your best-laid plans often go awry, Sidetracked is a straight-forward examination of the forces that affect our decisions which can help raise your awareness and keep you from veering off course.” — 800 CEO READ
“… an excellent book.” — Biz India (bizindia.net)
ADVANCE PRAISE for Sidetracked:
Dan Ariely, Professor of Psychology and Behavioral Economics, Duke University; author of the New York Times bestsellers Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty—
We are often unaware of the many forces that affect our decisions—sometimes with devastating consequences. In Sidetracked, Francesca Gino identifies and illuminates many of these forces to help us all make decisions that we, our mothers, and our kids will be happier with.
Chip Heath, Professor of Organizational Behavior, Stanford Graduate School of Business; co-author, Made to Stick and Switch: How to Change Things When Change is Hard—
Francesca Gino is one of the smartest and most insightful decision researchers in the field. Her clever research informs every page of this book and it will change the way you think about decision making.
Robert I. Sutton, Professor of Management Science and Engineering, Stanford Engineering School; author, Good Boss, Bad Boss and The No Asshole Rule—
Sidetracked is a scary, remarkably useful, and delightful romp. Scary because it shows how our imperfect brains can mess-up our decisions and our lives. Remarkably useful because it shows us how to thrive and triumph despite these imperfections. Delightful because Francesca Gino’s wisdom, quirky charm, and world-class smarts enrich every page.
John Engates, Chief Technology Officer, Rackspace—
Sidetracked is an indispensable guide for those interested in gaining insight into how we make decisions and the invisible forces that affect the process. Could our brains really be this susceptible to outside influence? The book reveals the truth—through example after example of carefully structured research—of just how easily influenced we are and concrete strategies for how to stay on track.
Daniel H. Pink, author, Drive: The Surprising Truth About What Motivates Us and A Whole New Mind—
Why do so many of our decisions go awry? Francesca Gino says the answer might be staring at us in the mirror. In Sidetracked, she reveals the many forces that distract our attention, distort our reasoning, and ultimately lead us astray. Reading this rich mix of experimental evidence and lively stories will help you rethink—and improve—how you make decisions in your life.
Susan Cain, author, Quiet: The Power of Introverts in a World That Can't Stop Talking—
This engaging, beautifully written, and thought-provoking book is a must read for anyone who wants a deep understanding of how decisions get so easily derailed, and advice on how to stick to well-thought out plans. A truly entertaining journey that will keep you turning pages through the very end.
About the Author
Francesca Gino is Professor of Business Administration at Harvard Business School. Her research focuses on judgment and decision making, ethics, productivity, and creativity. Her studies have been featured on CNN and NPR, as well as in leading print publications, including the Economist, the Financial Times, the New York Times, Newsweek, Scientific American, and Psychology Today. In 2009 the New York Times featured Gino’s research in the 9th Annual Year in Ideas. In 2015 she was chosen by Poets & Quants as one of the “Best 40 Under 40 Professors,” a ranking of the world’s top business school professors under the age of forty.
Most helpful customer reviews
37 of 37 people found the following review helpful.
Coffee For The Brain Reviews
By A. Maurer
I have been on a kick reading all sorts of books about motivation, drive, introverts, life strategies, etc. This book was next on my list to read. The title captured me because I am on that is easily distracted. I can walk downstairs to do one thing and find myself 5 minutes later upstairs doing something else. I was interested in what the book would have to offer.
The book focuses on nine principles for which the reader is to work with when trying to improve their focus.
1. Raise your awareness
2. Take your emotional temperature
3. Zoom out
4. Take the other party's point of view
5. Question your bonds
6. Check your reference points
7. Consider the source
8. Investigate and question the frame
9 Make your standards shine
When reading this most of these items seemed like common sense. However, what is so powerful about this book is that through all the research how easily we are affected. Most people know to raise their awareness for example. I am trying to get back into shape as I right this review. I know I have to watch what I eat, how I exercise, how much sleep, etc. We know this. Reading all the research that is shared by the author I was not aware at how much we can be sidetracked. Letting our emotions get in the way, viewing ourselves as more of an expert than others to list a few. Once again we might think this is a no brainer. Read the book. Read the research. Be amazed by how much we can impacted by the small things. Things that I never realized. Things are a chain reaction. One little thing can really shift the path we take as our days, weeks, years progress.
I really connected with a Chinese parable that was shard about a cracked pot.
This was one of my favorite parts of the book and how our perceptions or outlook on life events can really impact us.We can be either too narrow or too broad. The book cites examples of businesses and also research to support the idea. This was one of my favorite chapters by far. It really applied to me personally.
Some of the ideas and research I found in Dan Pink's book so that was cool to compare the ideas and take away their views on things. I kept thinking about how I could apply the ideas to teaching as an educator. The items expressed are those soft skills that are not really curriculum, but essential pieces to helping our students become productive adults.
All in all I enjoyed the books. I liked how there was example after example of research to showcase the ideas expressed. I need to think on the book more to see how I can move it to the education world. Many examples were business related which makes sense because we are all aware of many of these companies. A great read. One to check out if looking for something to think, ponder, and apply to your life.
43 of 48 people found the following review helpful.
Close but No Cigar!
By Mike Cook
This is a somewhat difficult review for me to write. In the end I am going to suggest that Sidetracked offers readers about a 3 on a 5 point scale of value, close but no cigar! In between I hope to provide some rationale for my opinion.
A couple of weeks ago I was contacted by the author, Francesca Gino, and asked if I'd be willing to read her new book and write a review. Once I learned that her subject matter had to do with why we often get sidetracked in a decision executing process I was more than willing to accept the invitation. Much to my chagrin about 30 pages in I began to wonder about the manner in which the book had been written. The difficulty I was having was the feeling that I was reading a book that had been reverse engineered. Much like the chemistry experiments I conducted as a college freshman it seemed as though Professor Gino, who is a prolific researcher, especially with college students, had in mind a predetermined set of "tips" she was going to recommend for staying the course while executing decisions and force fit her research examples to support the pre-selected agenda. I remember running out of time while conducting those experiments, determining the ideal results from the back of the book and then plotting my results around the ideal curve. I got the assignments done but the learning was negligible. That's the feeling I came away with after reading `Sidetracked', I got done but the learning was negligible.
To be clear I have no issue with covering ground that has been covered by other authors, especially if there is a new twist added to the already existing body of knowledge. Unfortunately I did not feel I was being exposed to anything new by way of provocative perspectives being put forward. In all honesty I do not know exactly where to hang my critics noose, around the author's neck, the editor's or possibly both, hence the challenge I felt when writing this. It seems to me that an experienced editor would have easily seen what I am pointing out and found a way to dress up the presentation. I note that another of the reviews offered here mentions several ways to improve the value proposition of the book and I find that I agree with most of them.
Another of the Amazon reviewers made this assessment...
"The book is primarily a synopsis of the current research and experimental studies showing how these forces distort, distract, and determine our decisions. (Reading the book feels like sitting in the audience as the author passionately presents her and her colleagues' research!)"
These words sum up my general experience of reading Sidetracked.
Is it worth reading? Most certainly. Will it change your life? I don't think so. Will it help you in staying the course in executing decisions? I am thinking not by much as there is little to nothing offered by way of method for transforming personal practice.
I have no doubt that Professor Gino is a bright light in the field of understanding decision making practices, especially those that lead us into unproductive areas. As an author, however, I am going to say that I believe her best work will be done in the future. As I said at the outset, three stars out of five.
14 of 15 people found the following review helpful.
What can happen to the "best laid plans".
By Paul Tognetti
All too often we human beings are under the impression that we "have it all together" and are immune from forces that surreptitiously influence our choice of friends, our approach to the work that we do and even the products that we decide to purchase. Francesca Gino would beg to differ. Francesca is a psychologist and an associate professor of business administration at Harvard Business School. Over the years she and her colleagues at institutions of higher learning all across America have been conducting studies that clearly indicate that indeed there are subtle forces all around us that influence our behavior and ultimately cause us to unwittingly alter our plans. Francesca Gino presents these findings in her new book "Sidetracked: Why Our Decisions Get Derailed, and How We Can Stick to the Plan", You will be positively amazed at the results of some of these experiments. "Sidetracked" proves to be a real eye-opener.
If there is one overriding lesson to be gleaned from "Sidetracked" it is that just about all of us have an inaccurate view of ourselves. We tend to believe that we are smarter, more honest and more accomplished than the person sitting next to us. We often resist advice that could help us with the task at hand. This was clearly illustrated in a number of the studies conducted by the author over the years. We also believe that we are largely immune to outside forces that tend to color our decisions. Once again, the studies indicate that nothing could be further from the truth. Very subtle changes in the lighting in a room or the facial expression of a colleague at work can have a profound influence on an important decision that you are about to make. So too can the psychological closeness we have to another individual color our judgment. One of the studies in "Sidetracked" clearly indicates that such psychological closeness creates distance from one's own moral compass, causing people to view unethical behavior by such a person as less wrong. Likewise, our social bonds can unduly influence how we interpret the "facts". We may choose to continue with a questionable investment choice because it was recommended by a close friend or a relative. And of course it goes without saying that altogether too many Americans got "sidetracked" by purchasing a bigger house or a more expensive vehicle in an effort to "keep up with the Joneses." Clearly, we all need to get smarter about these things.
Meanwhile, Francesca Gino also discusses the matter of what she calls "perspective taking" which she defines as "the ability to step outside one's shoes and see the world from someone else's point of view". Clearly, this requires extra effort but the author cites the example of an "racy" advertising campaign in Argentina that backfired because the individuals that put the campaign together failed to consider the core values held by those in the targeted audience. It was an unmitigated disaster! There are so many studies cited in the book and as a reader you will relate to some more than others. I had to chuckle when I read about something called "subtle cues". Without going into a lot of detail the "subtle cues" we got from a car salesman resulted in my wife and I spending $3000 we did not intend to on an extended warranty and an alarm system we had absolutely no intention of purchasing. We had even discussed it prior to arriving at the dealership. Chances are you have had the same sort of experience.
Overall, I found "Sidetracked: Why Our Decisions Get Derailed, and How We Can Stick to the Plan" to be a very worthwhile read. I would agree with another reviewer that this book is quite similar to Dan Ariely's 2008 book "Predictably Irrational" which I read several years ago. In fact, Mr. Ariely helped to put together a number of the studies cited in this book. I must confess that at times I found some of the studies to be a bit tedious but I would largely agree with the author that we really do need to become aware of the things that tend to distract us and alter our behavior. If this is subject matter that you are largely unfamiliar with then reading "Sidetracked" would be a great way to help to get yourself up to speed. Recommended.
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